Reaching out to clients, particularly online, has never been more important for businesses!
The Salesforce survey found the following:
- 85% of consumers research a product online before making a purchase
- Web sites are used 74% of the time to conduct the research
- Social media is used 38% of the time for research
For this reason, your company needs a strong digital presence to attract new customers and keep the existing ones. Having a website is essential to many businesses today, even though over a quarter of small businesses still don’t have one! A website lets your customers know more about your business, view your products, search for features, place orders and get customer service when it suits them.
Very Low Start-Up Cost
If you already have a physical store, then you may begin your online presence for less than a few hundred dollars. The cost of a website ranges from under a hundred dollars to several thousand a year for a sophisticated e-commerce site with ongoing maintenance help.
Live and Work from Anywhere
Taking your business online can give you the opportunity to have the freedom of localization so that you can live and work wherever you want. If you willing to go entirely online with your business, you may not need to be bound to a physical location.
Much Bigger Market
With a functional website thousands of people can browse an online store at once. Imagine the potential of your business, if you could expose your products and services to a limitless number of interested people.</p?